Daihatsu announced that it has launched the redesigned compact car Sirion at the Frankfurt Motor Show 2007.
Based on the concept of a “Multiple Purpose Compact,” Daihatsu commenced exports of the Sirion (Japanese name:Boon), mainly to Europe, in November 2004. The high degree of functionality as evidenced by the roomy interior and a refined exterior design, high fuel efficiency, and other outstanding features, has led to the vehicle being very well received.
Daihatsu anticipated rapidly-changing market needs and redesigned the Sirion to enhance basic performance, update the interior and exterior styling, and improve features to provide an even greater sense of quality. In addition, a new sports model with a 1.5-liter engine has been added to the lineup to increase sales among young drivers who place an emphasis on superior driving performance.
Beginning in the autumn of 2007, the new Sirion will be launched successively in several countries, focusing on Europe. The global sales target (excluding Japan) is 3,000 units/month. At the same time, Daihatsu will also begin supplying the new Sirion to FUJI HEAVY INDUSTRIES LTD. on an OEM basis.
[Source: Daihatsu.com]
Labels: Daihatsu
